B2B Sales Growth for Garment Manufacturers

This opportunity is available to Garment District businesses only.

In this B2B focused program, participants will be provided with individual bespoke consultation to assess/optimize their B2B strategy. Participants will examine their business, brand and customer to build a sustainable lead funnel for their business reflective of their bandwidth and resources. Program will conclude with a group work session where participants will discuss their strategy, share ideas and create energy for themselves coming out of the program. There will be two cohorts of six participants each, one in May/June and one in September/October.

What’s Involved

  • Thirty minute intro call for each program participant
  • Two 1-hour work sessions for each program participant 1:1 in-person
  • Two hour in-person group meeting with all participants to connect with fellow businesses to share ideas and strategies

Outcomes

  • Empowered with a system to generate and sustain B2B leads
  • Greater insight into their customer, brand and business
  • Confidence to take action on behalf of their business
  • To connect, share with and learn from other program participants

Key Dates

Group 1 (6 participants)

  • Apr 30: spring application deadline
  • May 22 to June 2: intro calls with instructor for selected businesses (virtual)
  • June 5 to June 9: 1st round of work sessions (at member’s factory)
  • June 12 to June 16: 2nd round of work sessions (at member’s factory)
  • June 27: in-person group work session (location TBD)

Group 2 (6 participants)

  • Aug 31: fall application deadline
  • Sep 18 to Sep 22: intro calls with instructor for selected businesses (virtual)
  • Oct 2 to Oct 6: 1st round of work sessions (at member’s factory)
  • Oct 9 to Oct 13: 2nd round of work sessions (at member’s factory)
  • Oct 24: in-person group work session (location TBD)

To Apply
Businesses interested in applying must complete the brief application below, to indicate what business-to-business marketing and business development needs they are looking for support with. The instructor will contact selected businesses for onboarding calls according to the dates listed above.

Factory Photography (for fashion)

This opportunity is available to Garment District businesses only.

During a one-hour photoshoot, photographer Jacob Grumulaitis will document your factory’s services and capabilities. Participating businesses will receive the digital photographs as well as digital and physical copies of a factory profile, which highlights their services.

Who It’s For

NYC based garment manufacturers looking to receive professional photography services and a factory profile documenting their capabilities.

What’s Involved

  • Fifteen minute intro call for each factory with Made in NYC team
  • One hour professional photography session
  • Completing a worksheet to identify services and capabilities of your factory

Outcomes

  • Up to 10 edited photographs of your factory and the services you provide, along with raw files
  • A Factory Profile pamphlet (Digital files + 500 physical copies to share with potential clients)
  • Being highlighted at business networking event

Schedule

Group 1 (6 participants)

  • Application deadline: February 6
  • Intro calls for selected businesses: week of February 6
  • Photography sessions: week of February 20 and week of February 27
  • Edited photographs shared by end of March
  • Highlighted at networking event in early to mid June

Group 2 (6 participants)

  • Application deadline: June 30
  • Intro calls for selected businesses: week of July 10
  • Photography sessions: week of July 17 and week of July 24
  • Edited photographs shared by end of August
  • Highlighted at networking event in early to mid November

Student Employment Program

Running a successful garment factory in New York City is full of challenges, from managing a team of skilled workers, to identifying new clients, to competing with low-wage factories overseas. Made in NYC’s student internship program, now in its second year, offers Garment District businesses support by matching them with students studying marketing, design, communications, and other disciplines at Pratt Institute.

This year we are inviting applicants to develop a custom job description that identifies the skills you need from an intern. Eight businesses will be selected to participate in the program, and our Internship Coordinator will interview and hire a student specifically for your business. Internships will run for 28 weeks from May through November, and interns will work 12 hours per week. Students will be paid by Made in NYC and there is no cost to the business to participate.

Key Dates

  • Feb 6: application deadline
  • Feb 17: selected businesses notified
  • May 8 to Aug 25: internship summer term
  • Early to mid June: networking event
  • Sep 5 to Nov 22: internship fall term
  • Early to mid November: networking event

Eligibility Requirements
To participate in this program you must:

  1. be a manufacturer who is located in the Garment District;
  2. have a designated staff member who will supervise the student employee;
  3. have a specific marketing need/project identified for the student employee;
  4. commit to supervising the student employee for the full duration of the student employment program; and
  5. attend all required GDA community building events, such as our bi-annual networking events.

Registration for this program is now complete.