Learning Lab

In this interactive workshop series for small businesses with limited means, entrepreneurs will receive guidance to find —and keep—the help (ex: marketing, operations, sales, etc.) their business needs to sustain and grow.

Over four weeks, participants will: assess their business, understand their specific needs, identify what help is required, and recognize how they can give themselves the best chance of finding (and keeping) the people that will help their business grow.

Participating businesses are required to attend all four classes throughout June 2022 and the group reunion in late July, which will all take place over Zoom.

Classes:

Class 1: Introduction / Assessment (6/8)
Class 2: Assessment and Build out (6/15)
Class 3: Finding, Hiring and Retaining (6/22)
Class 4: Review Your Action Plan (6/29)

Group reunion: 7/27

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The Sustainable Business Workshop Series teaches Made in NYC businesses how to create or support sustainable and ethical business frameworks that center community engagement as an essential element of circularity. Powerful guest speakers who are making a sustainable impact in their communities and group activities will inform and engage Made in NYC businesses through two workshops:

Session 1 – Designing and operationalizing equitable impact (5/18)
Session 2 – Avoiding common sustainability marketing mistakes (6/1)

Attendees will leave with an understanding of sustainable business frameworks and how to position circularity in their existing or future business models and a clear path to actualizing these goals. Participants are welcome to take either or both workshops.

Digital Marketing Strategy is a hands-on workshop series designed to provide practical solutions for your specific business needs and goals. This workshop will focus on improving your content marketing activities.

Sessions Offered:
* Digital Footprint
* SEO & Web Optimization
* Social Media
* Email Marketing
* Content Marketing
* Metrics for Success

Marketing Collaborations is an intensive, 6-part workshop series that kicks off with business diagnostics, aimed at assessing business goals and strategies, and continues with preparing participants for strategic collaborations with lessons on strategic partner identification, collaboration concepts and maximizing the return. This series offers a chance to focus on and strategize how to bring your business to the next level through collaborations. Participants must commit to attending all 6 sessions in order to enroll.

This workshop will provide participants a review of business website best practices and will be followed by a group critique of participants’ business websites. Attendees will walk away with tangible tips, changes and suggestions that they can apply to concretely improve their websites.