Leads, Leads, Leads: Boosting Your B2B Sales

It’s no secret: B2B sales are hard. At times, it can feel almost impossible. Identifying new contacts. Building relationships. Being at the right place at the right time. The act of “selling.” Fighting to keep clients who are the foundation of your revenue. It’s never been harder to sustain and grow a B2B business as a creative entrepreneur.

This workshop is designed to address these challenges and more. Developed with creative small businesses in mind, it’s for those with limited resources who are looking to grow their B2B business. For three weeks, participants will be empowered with frameworks, clarity and confidence to give them the tools to generate leads for their business.

October
27
2022
4pm – 6:30pm
November
3
2022
4pm – 6:30pm
November
10
2022
4pm – 6:30pm

Product Development Studio

Working closely with New York City manufacturers, the Product Development Studio creates new products that can be easily manufactured and sold. The studio is a unique combination of hands-on workshops and design consultancy tailored to the individual needs of each participating entrepreneur. Over the course of fifteen bi-weekly sessions participants experience the entire product design and development process, including a review of their own production potential, market analysis, idea development, prototyping, testing, dissemination, and networking with future vendors. This process will allow each entrepreneur to gain a new product which uses their full production potential and responses to customer needs.

Sales & Merchandising Strategy

This course is designed to help participants understand what retailers (big and small) look for when making decisions. Merchandising Strategies are taught and refined to work in sync with sound product development strategies. Participants will focus on studying the current retail landscape and their individual goals for building a sales strategy. The goal is to leave the class confident to pitch their product line to any customer they choose to focus on.
October
22
2022
12pm – 2pm
November
5
2022
12pm – 2pm
November
19
2022
12pm – 2pm
January
7
2023
12pm – 2pm
January
14
2023
12pm – 2pm
January
21
2023
12pm – 2pm