Factory Photography
Through our Factory Photography program, Made in NYC members who offer manufacturing services receive professional photography of their factory’s capabilities, unique offerings, as well as their team in action. Our team will schedule visits on select days throughout the year with selected member companies to photograph their factories and meet your team to learn more about your story. Participants should be prepared to dedicate at least 90 minutes for their factory shoot, with their full team present and working at full capacity to highlight your operations. Participating businesses will receive five to ten retouched hi-res factory photographs, along with raw files from the shoot.
Following registration, the Made in NYC team will review applicants and will prioritize members with unique manufacturing services who have not recently received photography opportunities. We will coordinate shoot days in locations with multiple nearby members and contact selected members to schedule your shoot day and time.
Product Photography Studios
With photography being a significant cost for businesses, this special opportunity is designed to deliver top-quality product photography for free to NYC-based manufacturers and makers, while allowing participants to experience firsthand what goes into a photoshoot and ask questions in a space for learning.
During a one-hour photo session, participants will have their product(s) photographed professionally on a white seamless backdrop and will receive five high resolution edited images of their products. Participants can bring in additional materials and props to style their product. If captured, additional raw unedited files will be available for the participant to retouch on their own.
Outcomes For Participants:
- Professional product photography for participants suitable for press, social media and websites
- A deeper understanding of photoshoot logistics from prep to finish
- Creative problem solving for how to photograph your product by working in a photo environment which embraces learning
**Please note that registration has filled for spring 2023 and new registrants will be placed on a waitlist. We will contact you if selected.
Camera Controls & Lighting
Professional photography is one of the bigger expenses for small businesses as the need for creative and high quality images is an ongoing need. Changes in packaging, new products, and seasonal/editorial marketing needs are a few examples of why one photoshoot is never enough. Living in a visually focused world, businesses constantly need new images to keep their products looking fresh and current and photography is the core of visually representing your product.
This workshop is designed to create a level of self-sufficiency with photographic capture so businesses can create creative and well-exposed images within their means. The goal is for participants to feel empowered by knowledge of capture and lighting to make photography inspiring rather than daunting so important visual captures of your product are not missed.
Outcomes For Participants:
- Understanding how camera devices work and how to use their settings
- Understanding how light impacts photographic capture and how to manipulate light creatively
- A strategy for capturing high quality images that best represent your brand, using creative problem solving, styling and environments
Photo Editing & Retouching
With so many photo editing software options and tools, it can be overwhelming to know where to start. With the demands of running a business, it’s difficult to prioritize learning new skills. This workshop aims to demystify photo editing and retouching to show makers the tools they need to enhance and correct their company’s images and visual assets. Participants will learn how to correct common problems with color and contrast as well as object removal and are encouraged to bring in their own images to practice with during the session.
Outcomes For Participants:
- A general understanding of editing software options
- Learning to identify flaws or imperfections that need to be altered or repaired
- Basic editing skills such as color correction, contrast and object removal