Learning Lab

Take control of your online web presence with this 5-part workshop. In this course, you will develop a clear web strategy, organize site content and understand SEO basics and website analytics. You will learn how to optimize, and promote your website, effectively showcasing your unique brand and drive customer engagement.

Learn more about this workshop and learning outcomes. Participation in all sessions is required.

Forging relationships with bigger brands can be intimidating, and for smaller businesses, it’s difficult to know where to start. These partnerships can be a game changer for up-and-coming brands looking to expand their distribution channels and sales opportunities. In this interactive workshop series, makers work together over three weeks to assess their business’ strengths and weaknesses and build a roadmap to create marketing opportunities through working with other brands. This is a deep-dive opportunity to openly discuss, ideate, get feedback, and strategize on collaboration strategies.

Learn more about this workshop and learning outcomes. Participation in all sessions is required.

Looking to gain brand exposure, find new customers and develop a loyal clientele? Digital marketing is an indispensable tool for business owners today, but the competition for an online audience is fierce and marketing technology is changing rapidly. This workshop series will teach you how to effectively implement and manage a digital marketing strategy to reach your target audience.

This hands-on workshop guides participants through the fundamentals of logo design with a focus on small business branding. From concept sketching to digital execution, makers will learn how to create or refine a logo that captures their brand’s values, stands out in the market, and works across platforms—from packaging to social media. The session welcomes both participants starting from scratch and those looking to improve an existing logo. We’ll explore strategies for expanding visual identity systems, including logo variations for different uses (such as submarks, icons, and lockups), ensuring a cohesive and versatile brand presence.

This workshop will take place in spring 2027.

This workshop helps business owners understand how packaging can strengthen brand identity, enhance customer experience, and support sustainable growth. Participants will explore packaging as a strategic business tool-one that not only protects products, but also communicates value, builds recognition, and influences purchasing decisions.

Through practical exercises and real-world case studies, participants will learn how to develop cohesive packaging systems that reflect their brand’s personality and values while remaining cost-effective and environmentally responsible. The workshop will also introduce sustainable materials, sourcing strategies, and e-commerce packaging considerations, providing participants with the knowledge to make informed design and production decisions.

This workshop will take place in spring 2027.