Strategic Collaborations

Strategic Collaborations is an interactive workshop series created and instructed by Pinar Guvenc. This 6-part workshop series kicks off with diagnostics on participant businesses to better assess their business goals and continues with preparing the attendees for collaborations by delivering a framework on partner identification, principles on collaboration concepts, and methods of maximizing return. This is a deep dive opportunity to openly discuss and strategize on how to create recurring marketing opportunities through collaborations. Businesses must commit to all 6 sessions to participate.
October
25
2022
8:30am – 10:30am
October
27
2022
8:30am – 10:30am
November
1
2022
8:30am – 10:30am
November
3
2022
8:30am – 10:30am
November
8
2022
8:30am – 10:30am
November
10
2022
8:30am – 10:30am
November
29
2022
3pm – 5pm
December
1
2022
3pm – 5pm
December
6
2022
3pm – 5pm
December
8
2022
3pm – 5pm
December
13
2022
3pm – 5pm
December
15
2022
3pm – 5pm

Storytelling for Business

This workshop series is focused on storytelling for business. Through the power of your voice, learn how to connect with customers, align your branding and marketing strategies, support social issues and ties to the community that are important to you, establish a unique or personal affiliation with the industry and the city of New York, and inspire others in the process! Storytelling has the power to increase empathy, create identity, promote engagement, drive sales, and ultimately impact how people perceive brands, businesses, mission statements, and the people who run them. So, what is your story?

Together we will co-create a space for manufacturers and businesses to explore the power of their stories as we dive into identifying marketing needs and goals, company/brand values, and desired community partnerships and collaborations.

We begin the workshop series by getting to know each other and asking the question: What do you intend to do? Setting intentions serves as the foundation for the rest of our workshops, which focus on unpacking your vision and connecting with your customers and community through the art of storytelling. The series concludes with one-on-one recorded interviews, which will be produced into short audio narratives and text quotes that you can customize and use for a variety of company purposes, including your website, social media and marketing efforts, business décor, and community outreach material.

This is an intensive, high-value workshop series. Businesses must commit to all sessions to participate.

November
2
2022
6pm – 8pm
November
16
2022
6pm – 8pm
November
30
2022
6pm – 8pm
December
14
2022
6pm – 8pm
January
18
2023
6pm – 8pm

Digital Marketing Strategy

Digital Marketing Strategy is a hands-on workshop series designed to provide practical solutions for your specific business needs and goals. This workshop will focus on improving your content marketing activities.

Sessions Offered:
* Digital Footprint
* SEO & Web Optimization
* Social Media
* Email Marketing
* Content Marketing
* Metrics for Success

**This series will be offered in spring 2023, dates will be announced by mid January

User Experience for Business

This workshop will provide participants a review of business website best practices and will be followed by a group critique of participants’ business websites. Attendees will walk away with tangible tips, changes and suggestions that they can apply to concretely improve their websites.

**This workshop will be offered in January 2023, date TBD