Strategic Collaborations

Forging relationships with bigger brands can be intimidating, and for smaller businesses it’s difficult to know where to start. These partnerships can be a game changer for up-and-coming brands looking to expand their distribution channels and sales opportunities. In this interactive workshop series, makers work together over three weeks to assess their business’ strengths and weaknesses and build a roadmap to create marketing opportunities through working with other brands. This is a deep dive opportunity to openly discuss, ideate, get feedback and strategize on collaboration strategies. Businesses must commit to all six sessions to participate.

Outcomes For Participants:

  • Identification of potential collaboration partners
  • Deep assessment of business strength and weaknesses
  • Custom strategies and action plan for identified collaboration partners, along with methods to replicate collaboration opportunities with other partners down-the-line

Registration for this program for fall 2022 is now complete.

Storytelling for Business

Storytelling has the power to increase empathy, create identity, promote engagement, drive sales, and ultimately impact how people perceive brands. So, what is your story? Together we will co-create a space for manufacturers and makers to explore the power of their stories as we dive into identifying marketing needs and goals, company/brand values, and desired community partnerships and collaborations.

The workshop series begins with participants getting to know each other and exploring the question: What do you intend to do? Setting intentions serves as the foundation for the rest of workshops, which focus on unpacking your vision and connecting with your customers and community through the art of storytelling. The series concludes with one-on-one recorded interviews, which will be produced into short audio narratives and text quotes that can be customized for a variety of company purposes, including your website, social media and marketing efforts, business décor, and community outreach material. Businesses must commit to all five sessions to participate.

Outcomes For Participants:

  • Understand the power and art of storytelling in an environment that encourages collaborative insight and feedback as well as personal reflection
  • Utilize information about your company’s values and personal goals to identify opportunities for alignment and connection with your customers and community
  • In your unique voice, use storytelling to connect to your target audience and compellingly communicate your vision in a way that is relatable and emotionally resonant by creating effective and impactful messages that engage, build empathy and trust, and inspire others
  • Come away from this workshop with an edited audio narrative and pull quotes that you can customize and use for a variety of business purposes and materials

Registration for this program is now complete.

November
2
2022
6pm – 8pm
November
16
2022
6pm – 8pm
November
30
2022
6pm – 8pm
December
14
2022
6pm – 8pm
January
18
2023
6pm – 8pm