Learning Lab

This intensive one-day workshop opens with a quick refresher on the basics of digital marketing strategy covered in the six-part Digital Marketing Strategy series, such as SEO, email and social media. It then dives deep into advanced tools and strategies, followed by interactive modules to explore and assess your current digital marketing strategy. Through collaboration and using free and low-cost tools available online, participants will build their own comprehensive digital marketing action plan by the end of the session.

Made in NYC’s Digital Marketing Strategy workshop series is a pre-requisite for this workshop.

Whether you call it a tribe, a community, an audience, or a fanbase: the creation of a dedicated pool of customers for a small business begins with the resonance of a compelling story. This workshop unveils the tools you need to discover, build, and retain that audience. Designed for small businesses in their initial stages, this two-part workshop delves into the art of crafting your brand narrative and how to effectively channel it through diverse mediums. Walk away with crystal-clear guidance and a robust framework – the foundational pillar of every burgeoning business.

In this 2-part workshop, participants will explore their brand, craft compelling narratives, build audience profiles, and strategically deploy these stories across various marketing touchpoints to foster a dedicated and engaged community.

The first session will be virtual, while the second session will be in-person at Pratt Institute’s Brooklyn campus. Participation in both days is required.

Outcomes For Participants:
* A clear and compelling brand story, with short and long format copy ready to be tested across multiple marketing touchpoints
* Specific audience profiles, rooted in a deep understanding of customer desires
* A list of marketing touchpoints to effectively reach and engage these distinct audiences
* Newfound drive, clarity, and structure to take action on behalf of your business
* Collaborative insights on storytelling and audience-building, inspired by fellow participants

Join this six-part workshop for a step-by-step journey through successful website redesign or creation. Set goals and wireframing, evaluate your content, and create an action plan for ongoing success. Final sessions offer personalized one-on-one and group support for tailored guidance.

Outcomes For Participants:
* Define website goals tailored to your business needs
* Master free and budget-friendly web design tools
* Strategies for SEO and metrics for assessing success
* Develop an ongoing improvement plan for your website

Take your business’s sustainability practices to the next level. Through a series of interactive workshops, you’ll gain an in-depth understanding of sustainable materials, manufacturing processes, product life cycles, packaging, and more.

This 4-part interactive workshop series features personalized 1:1 consultations, designed specifically for NYC fashion and product brands eager to enhance their sustainability efforts across multiple facets, from materials to production processes and beyond.

A 1:1 consultation directly assesses your current practices and develops a customized sustainability blueprint with clear action steps tailored to your brand’s unique needs and goals. Walk away with an individualized guide to sustainable resources plus a roadmap to infuse sustainable practices throughout every facet of your business.

Sessions will take place over Zoom and participation in all is required.

Outcomes For Participants:
* Enriched understanding of sustainability best practices
* Ability to identify areas to improve sustainability and cut costs and waste
* Custom sustainability plan with action steps tailored to your brand
* Comprehensive resource guide for sustainable materials, practices, and production

Registration deadline: March 21, 2024 at 5pm.

This six-part workshop series begins with a session exploring the “digital footprint” to gain a deeper understanding of why brands succeed or fail in their digital marketing strategy. The subsequent sessions take a closer look at SEO and website optimization, content marketing, email marketing, and social media marketing. Participants will gain actionable insights for their business as well as tools to create and manage their own digital marketing strategic plan.

Participants are welcome to attend as many of the sessions as they would like. This series will take place on Zoom on Wednesday evenings, 6:30-8:00pm.

Outcomes For Participants:
* Essential tools for building and assessing your digital marketing strategy
* Understanding of SEO, email and social media marketing
* Data-driven approach to monitoring your marketing efforts
* Roadmap for future digital marketing plans