This workshop series is focused on storytelling for business. Through the power of your voice, learn how to connect with customers, align your branding and marketing strategies, support social issues and ties to the community that are important to you, establish a unique or personal affiliation with the industry and the city of New York, and inspire others in the process! Storytelling has the power to increase empathy, create identity, promote engagement, drive sales, and ultimately impact how people perceive brands, businesses, mission statements, and the people who run them. So, what is your story?
Together we will co-create a space for manufacturers and businesses to explore the power of their stories as we dive into identifying marketing needs and goals, company/brand values, and desired community partnerships and collaborations.
We begin the workshop series by getting to know each other and asking the question: What do you intend to do? Setting intentions serves as the foundation for the rest of our workshops, which focus on unpacking your vision and connecting with your customers and community through the art of storytelling. The series concludes with one-on-one recorded interviews, which will be produced into short audio narratives and text quotes that you can customize and use for a variety of company purposes, including your website, social media and marketing efforts, business décor, and community outreach material.
This is an intensive, high-value workshop series. Businesses must commit to all sessions to participate.