Advanced Digital Marketing Strategy

This intensive one-day workshop opens with a quick refresher on the basics of digital marketing strategy covered in the six-part Digital Marketing Strategy series, such as SEO, email and social media. It then dives deep into advanced tools and strategies, followed by interactive modules to explore and assess your current digital marketing strategy. Through collaboration and using free and low-cost tools available online, participants will build their own comprehensive digital marketing action plan by the end of the session.

Made in NYC’s Digital Marketing Strategy workshop series is a pre-requisite for this workshop.

January
25
2024
4pm – 8pm

Brand Storytelling and Finding Your Audience

Whether you call it a tribe, a community, an audience, or a fanbase: the creation of a dedicated pool of customers for a small business begins with the resonance of a compelling story. This workshop unveils the tools you need to discover, build, and retain that audience. Designed for small businesses in their initial stages, this two-part workshop delves into the art of crafting your brand narrative and how to effectively channel it through diverse mediums. Walk away with crystal-clear guidance and a robust framework – the foundational pillar of every burgeoning business.

In this 2-part workshop, participants will explore their brand, craft compelling narratives, build audience profiles, and strategically deploy these stories across various marketing touchpoints to foster a dedicated and engaged community.

The first session will be virtual, while the second session will be in-person at Pratt Institute’s Brooklyn campus. Participation in both days is required.

Outcomes For Participants:
* A clear and compelling brand story, with short and long format copy ready to be tested across multiple marketing touchpoints
* Specific audience profiles, rooted in a deep understanding of customer desires
* A list of marketing touchpoints to effectively reach and engage these distinct audiences
* Newfound drive, clarity, and structure to take action on behalf of your business
* Collaborative insights on storytelling and audience-building, inspired by fellow participants

Registration deadline: January 21, 2024 at 5pm.

January
27
2024
1pm – 3:30pm
February
3
2024
1pm – 3:30pm

DIY Web Design

Join this six-part workshop for a step-by-step journey through successful website redesign or creation. Set goals and wireframing, evaluate your content, and create an action plan for ongoing success. Final sessions offer personalized one-on-one and group support for tailored guidance.

Outcomes For Participants:
* Define website goals tailored to your business needs
* Master free and budget-friendly web design tools
* Strategies for SEO and metrics for assessing success
* Develop an ongoing improvement plan for your website

Registration for the spring 2024 workshop series has closed.

March
6
2024
6:30pm – 8pm
March
13
2024
6:30pm – 8pm
March
20
2024
6:30pm – 8pm
March
27
2024
6:30pm – 8pm
April
3
2024
6:30pm – 8pm
April
10
2024
6:30pm – 8pm