Build a Beloved Newsletter
“Build a Beloved Newsletter” is a hands-on workshop designed to help artists and makers design and launch an email newsletter that feels authentic, consistent, and strategic. Participants will explore the core ingredients of a great newsletter—understanding their audience, defining value, setting cadence, and measuring success.
Through a mix of guided exercises, group discussion, and real-world examples, attendees will walk away with a working plan they can immediately implement to build stronger connections with their community and grow their business through email.
DIY Video
This workshop is a hands-on introduction to the basics of DIY video production, with the goal of demystifying video for Made in NYC members. We’ll explore some tools that are currently available to level up your phone-based content capture, and we’ll discuss techniques and approaches for achieving your communication objectives. Participants will leave the workshop empowered to create effective video content that connects with their audience AND builds their brand.
Educational Content Creation
In today’s digital landscape, audiences are increasingly drawn to businesses that offer genuine value rather than promotional content. This workshop is designed to help small business owners position themselves as trusted voices in their field through educational content creation. Participants will learn how to transform their existing knowledge and processes into engaging short-form content that builds credibility, strengthens audience trust, and creates long-term community growth. Rather than chasing trends or viral moments, the workshop focuses on developing a sustainable and authentic approach to content, helping businesses stand out by sharing and documenting what they already know.
Profit Punk
Profit Punk Workshop: Smash the Status Quo with Pricing, Budgets & Cash Flow That Actually Work
Money talks, but in your business, it should sing. This workshop is a no-fluff, hands-on deep dive into the three financial power tools every entrepreneur needs to master: pricing, budgeting, and cash flow management. We’ll cut through the guesswork, bust bad habits, and show you how to set prices that reflect your worth, build budgets that drive strategy, and forecast cash like a boss. You’ll leave with a plan that’s not just numbers on a page, but a living, breathing roadmap for profit and stability.
Ready for Retail
Ready For Retail is an interactive workshop designed for emerging brands and makers that are ready for growth. Learn from a local gift shop owner all of the important and practical ways to get your products “shelf ready”. From building a linesheet, refining your packaging design, demystifying wholesale versus consignment, to sending the perfect intro email to prospective stockists - this workshop will equip you with the knowledge you need to move beyond the maker’s market and approach retailers with confidence.
Visual Storytelling
The Visual Storytelling Workshop helps small business owners communicate more intentionally through design. From storefronts and signage to websites, logos, packaging, and products, every visual element shapes how customers perceive and experience a business.
This workshop provides participants with the language, tools, and framework to develop a cohesive visual identity. Through essential design principles, participants will learn how to make intentional decisions and translate them into a confident visual narrative across physical and digital spaces.