Velora Fragrance House

Velora Fragrance House is a New York–based, handmade fragrance and home scent company founded by Armani Valdez. Armani’s passion for scents, along with his experience having sensitive skin, inspired him to create a fragrance brand centered on craftsmanship, creativity, and thoughtfully made products.

Every Velora product is made by hand. From blending each fragrance and perfume roll-on to hand-pouring every candle, our products are individually crafted rather than mass-produced. Our collection includes eau de parfum, scented candles, perfume roll-ons, essential oils, aromatherapy and burning oils, room sprays, reed diffusers, and curated fragrance gift sets.

Our mission is to create distinctive, high-quality fragrances that feel personal and luxurious while celebrating the art of handmade production in New York. At Velora, we believe scent can tell a story, bring back a memory, transform a space, and become part of someone’s identity. Each product reflects Armani’s passion for fragrance and the hands-on craftsmanship behind the Velora brand.