Binata Millinery

Binata Millinery is a luxury hat brand specializing in handcrafted headpieces that blend old-world craftsmanship with modern design. Each piece is made with exceptional attention to detail, using vintage, deadstock, and sustainably sourced materials whenever possible. Our offerings include made-to-order and ready-to-ship hats, ranging from sculptural showpieces to wearable statement accessories. We serve clients who value artistry, storytelling, and heritage—our hats have been worn by artists, celebrities, and fashion lovers alike, including appearances on red carpets and in major publications such as Vogue and Harper’s Bazaar.

The brand was founded by Rowell Concepcion, a Filipino-American milliner who launched Binata Millinery in 2020 in memory of his father, who passed away from COVID-19. Drawing on a background in fashion sales and millinery training from the Fashion Institute of Technology, Rowell created the brand as a tribute to his parents and his Filipino heritage. Binata—meaning “young man” in Tagalog—is not only a celebration of personal legacy but a commitment to uplifting communities. Our mission is to support artisan training and employment in both The Philippines and New York, building a bridge between tradition and innovation. What sets Binata apart is our dedication to millinery as both a craft and an art form, rooted in culture, emotion, and purpose.