Find the Thread Upholstery

Find The Thread Upholstery is a Brooklyn-based reupholstery studio that transforms existing furniture into one-of-a-kind, design-forward pieces. We specialize in reupholstering chairs, sofas, banquettes, and custom cushions, guiding clients through a thoughtful fabric selection process that balances style, durability, and real-life use. From precise pattern matching to tailored finishes like contrast piping, every detail is considered to create pieces that feel intentional, elevated, and deeply personal.

Founded by Ruti Wajnberg after a career in product management and software development—and several years working in a high-end upholstery workroom—Find The Thread was born from a desire to bring bold, creative upholstery to people who don’t have access to an interior designer. The studio’s mission is to help clients fall back in love with the furniture they already own, keeping meaningful pieces out of landfills while making great design more approachable and collaborative.

Our clients are creative, design-minded individuals who value craftsmanship and want something beyond off-the-shelf furniture. What sets Find The Thread apart is its fearless use of color and pattern, paired with a highly personalized, hands-on process that makes reupholstery feel approachable and even fun. The result is furniture that not only fits a space, but tells a story - bringing new life, character, and longevity to pieces that matter.