JAYA Skincare

JAYA Skincare is a Brooklyn-based skincare brand rooted in South Asian heritage and built on the belief that skincare should be simple, intentional, and effective. We create powdered face masks inspired by traditional Indian beauty rituals—made with ingredients like turmeric, neem, coconut milk, and rosehip—that have been used for generations. Our masks are plant-based, waterless, and designed to be mixed fresh each time, so your skin gets only what it needs—nothing more, nothing less.

JAYA was founded by a South Asian mom of two who wanted to reconnect with her roots and share the beauty wisdom passed down by her mother and grandmother. Each product is a tribute to those family rituals—sitting on the floor, mixing ingredients by hand, using what was in the kitchen or grown in the backyard. That spirit of care, resourcefulness, and reverence for the natural world is at the heart of everything we do. All of our products are handmade in Brooklyn in small batches using sustainable, compostable packaging.

Our customers are thoughtful, values-driven people who care about what goes on their skin and where it comes from. They’re skincare minimalists, ingredient purists, and seekers of deeper meaning in everyday routines. What makes JAYA unique isn’t just our heritage-based formulas—it’s the way we invite people to slow down, reconnect, and treat skincare as a form of nourishment, not just a checklist. We’re not chasing trends. We’re honoring tradition—with purpose, simplicity, and a whole lot of glow.