Max & Mace

Max & Mace is a New York–based fragrance brand creating luxury perfumes for personal wear alongside home fragrance products such as candles and diffusers. Each scent is developed in small batches using high-quality materials, with a focus on balance, longevity, and emotional impact. The brand’s aesthetic draws from a journalistic background, resulting in packaging and storytelling that feel intentional, expressive, and rooted in narrative. Max & Mace serves a diverse, gender-inclusive audience seeking distinctive, modern fragrances that stand apart from mass-market offerings.

Founded by former journalist turned perfumer, Joshua Peagler, Max & Mace began as a personal exploration of scent as a way to reconnect with presence, creativity, and nature after years of reporting on difficult stories. The brand is named in honor of a long line of twins in his family, symbolizing duality and transformation—core themes that guide each fragrance. Max & Mace specializes in crafting unique scent profiles that balance familiarity with tension, creating fragrances that evolve on skin and in space. The mission is to offer products that not only smell beautiful, but also invite reflection, self-expression, and a sense of becoming something new.