Natanya Friedka

At Natanya Friedka, we believe luxury should be both attainable and intentional. Designed for the modern woman who values impeccable craftsmanship, structured femininity, and effortless sophistication, our brand redefines contemporary fashion with classic beauty.

Founded in 2024 by Nancie Schwartz, a seasoned fashion designer with over 25 years of experience. With a Bachelor’s in fashion design Nancie embarked on a career in New York’s Garment Center working for some of the biggest brands in the fast paced world of corporate fashion. Now in her adopted home of Dallas Texas and inspired by the colorful, feminine, southern style around her Nancie launched, Natanya Friedka (her Hebrew first & middle name).

Natanya Friedka was created to fill a void in the market—high-quality, fashion-forward pieces with a feminine, retro flare, designed to fit, flatter, and endure beyond fleeting trends, all 100% made in the U.S.A.

Less than 3% of apparel is made in the U.S., and less then 12% of brands are female-owned—we proudly do both. Every garment is crafted ethically and sustainably in New York City, ensuring the highest standards of quality, fit, and durability. We use premium, environmentally conscious fabrics, innovative tailoring techniques, and rigorous fit testing to create our pieces; designed to fit, crafted to feel.

Beyond exceptional design, we believe fashion should be a force for good. Through our Patterns for Change program, a portion of each purchase supports nonprofits aligned with our values, allowing every customer to make a meaningful impact with their wardrobe choices. That charity will change per collection and based on feedback from you!